RiKE MUSIC BUSINESS WORKSHOP & MASTERCLASS - NAIROBI, KENYA
6th - 8th May 2025
Strictly Entertainment Music, in partnership with RiKE, the British Council Kenya, and KCB Bank, recently delivered a highly successful mentorship workshop in Nairobi for the Kenyan music sector. This groundbreaking initiative brought together leading local and international professionals to deliver workshops and masterclasses focused on best practices, monetisation, and intellectual property within the music industry. Supported by IFPI and as producers of the African Music Summit (AMS), we are proud to align this collaboration with our shared vision for empowering and upskilling music practitioners across the continent.
The programme provided invaluable insights and practical tools to Kenyan music professionals, fostering a spirit of innovation, collaboration, and professional growth. We are honoured to have worked closely with our partners to deliver this important initiative and look forward to further engagement with the Kenyan music community.
RiKE WORKSHOP & CULTURAL EXCHANGE
ABOUT US
The African Music Summit, initially known as The Afrobeats Educational Roadshow (TAER), has evolved into a unique gathering dedicated to exploring and advancing the African music industry's international presence. With its central theme, "Leveraging Our Cultural Equity, From the Streets to the Boardroom," the summit focuses on innovative ideas, cutting-edge technologies, and forward-thinking strategies that drive the African music industry's growth.
WHAT TO EXPECT AT AMS?
PANELS DISCUSSIONS
Join us for exclusive discussions with the top minds in the Afrobeats industry. Connect with artist managers, label executives, music business strategists, and entertainment lawyers shaping the future of the genre.
INTERVIEWS
Dive into exclusive interviews and insights from industry leaders, guest speakers, and artist managers. Explore strategies for artist development, royalty collection, and global market expansion.
KEYNOTE SPEAKERS
Learn from top industry leaders who will share expertise on Afrobeats. Gain insights into artist development, record label strategies, monetization, sync licensing, and music industry legal frameworks.
MASTERCLASS / WORKSHOP
Lectures on key subjects from practitioners in specific fields relating to the creative industry and learning new skills and techniques from experts in a specific field.
NETWORKING
Creating an environment for industry professionals such as producers, record labels, music executives, etc to meet and interact Network.
Looking Back at Past AMS Events
The Role of the Nigerian Government in Strengthening the Creative Economy: Policies, Support and Opportunities
AMS Team
Panel: The Role of the Nigerian Government in Strengthening the Creative Economy
Round Table: Discussion
The Omniverse 2025 Main Stage
Reception: Omniverse 2025
The Team
The Organisers
Keynote - Popular Music
AMS - panel 1: The Afrobeats Phenomenon
AMS - Panel 2: Digital Dynamics
Keynote - PPL and African Music
Audience
AMS Team
Panel: Legal Harmony
Panel: Local Business Platforms
The Omniverse 2024 Main Stage
Panel: Monetizing Melodies
The Team
Keynote by Obi Asika, Director General of the National Council for Arts and Culture - Nigeria, Africa's Gateway to Global Music Industry Growth - A strategic Exploration
The Organisers
Panel: Africa is Live
Panel: Unlocking Africa's Music Market
Panel: Crown Castê Live Africa's Resonance
Keynote - PPL and African Music
Audience
Testimonials
We are delighted to be supporting the evolution of this event which puts the African music business centre stage. The rise of Afrobeats over the past few years has been nothing short of meteoric; PPL is proud to work with some of its brightest stars to drive their international neighbouring rights revenues as this music reaches new audiences around the world.
Kate Reilly
Chief Membership & People Officer [PPL]