AMS at Omniverse Africa 2026

Session Description

The keynote opens AMS at Omniverse Africa 2026 and sets the terms for everything that follows. It names the structural gap in Nigeria's music economy plainly, acknowledges what the Afrobeats generation has achieved, and lays out why the infrastructure conversation is no longer optional. The data is on the table. The case for building is clear. The keynote exists to make sure the room understands the weight of the day ahead.

Session Description

Nigerian music generates billions in global revenue every year. A significant portion of that money never reaches the people who created it. Rights go unregistered. Publishing deals are misunderstood or absent. Royalties disappear into a system that nobody explained how to navigate. When investors look at Nigerian catalogues, they cannot find the documentation they need to commit capital. This panel brings together six senior practitioners who work daily inside the legal, publishing, rights, and commercial systems that determine how Nigerian and Western music is valued and monetised. They will speak plainly about what is broken, what has been tried, and what must be built. The conversation feeds directly into AMS London 2026 in August, in association with PPL Music.

Session Description

Most Nigerian artists, producers, and songwriters sign contracts without fully understanding what they are agreeing to. Most have never registered their rights, do not know what a proper publishing deal looks like, and have no clear picture of where their royalties go. This workshop addresses that gap at a practical, working level.

Delivered institutionally by Punuka Law Firm, one of Nigeria's foremost entertainment law practices, the session covers the fundamentals of music contracts, how to register rights in Nigeria and internationally, what the law actually provides, and what happens when creators do not protect themselves. No academic theory. No jargon. Just the knowledge every Nigerian music professional needs to protect what they create.

Session Description

Music publishing is the most misunderstood and most underutilised part of the Nigerian music business. Songwriters, composers, and producers are leaving significant money unclaimed every year, not because it does not exist, but because they do not know how to find it, register for it, or structure their publishing to access it.

The IFPI's Global Music Report 2026 shows that performance rights alone account for 9.3% of total global recorded music revenue. In a $31.7 billion industry, that is nearly $3 billion. Nigeria's share of that should be far larger than what is currently being claimed. Delivered institutionally by Premier Music Publishing Company Limited, Nigeria's oldest and largest music catalogue owner and publisher, this workshop provides a practical, step-by-step guide to understanding publishing, valuing a catalogue, and claiming what you are owed.

Session Description

Nigerian music produces extraordinary talent. What it does not consistently produce is the business infrastructure around that talent. Artist development strategies, management structures, brand partnerships, and long-term career architecture are the difference between a moment and a career. In the Nigerian market, those disciplines are still developing at a pace that does not match the speed of the music's global growth.

With over 30 years of cross-border experience and a track record that includes mentoring Grammy and MOBO-winning artists, Uncle ADÉ delivers a practical framework covering how to structure management, build a brand with long-term value, approach partnerships strategically, and architect a career that generates income across multiple revenue streams. Actionable from the first session.